“Home for Business” is about deeply rooting companies in Singapore and being their home away from home.

Asia’s growth story – in China, India and also ASEAN – will increasingly shape global trade and investment flows. As manufacturing and service capacity shifts to Asia, coupled with the influx of engineering talent, companies will want a base in Asia.

Singapore can then be the ideal location for companies to locate some of their key decision makers to feel the pulse, spot opportunities and leverage the network of relationships in the region. Companies find in Singapore a stable and trusted base where they can exploit their knowledge and IP assets, undertake key activities which give them a competitive advantage, as well as drive their growth from Asia.

At the same time, Singapore’s global connectivity as well as the marketplace of thought and perspective it offers makes it an ideal neutral base from which Asian companies can expand their presence worldwide.