Focus Media has officially established its first global headquarters in Singapore, which will oversee all of its business operations outside of China. This includes more than 20 countries such as India, Vietnam, Australia, Saudi Arabia, Russia and the US. The main functions of this global headquarters are intellectual property (IP) management and the provision of training, management and financial consultancy for its franchisees.

Founded in 2003, Focus Media is China’s leading digital media group. It has an extensive network of media advertising platforms, which covers more than 100 cities in mainland China and reaches more than 150 million Chinese daily. Moving forward, it aims to expand operations internationally, to at least fifty countries in the next three to five years. Special emphasis will be placed on fast-growing economies in Asia, South America and the Middle East.

Based on an audience-centric approach, Focus Media provides a broad portfolio of media advertising platforms, including digital Out-of-Home (OOH) media using audiovisual flat-panel display, LCD display and advertising postal frames. Each of these media platforms covers specific demographics of higher-than-average-income urban consumers at various out-of-home media interaction points, from office lift lobbies to entertainment and social venues, shopping districts, mobile phones and residential complexes.